It has been announced that President Obama's much anticipated Autumn offensive will begin in earnest next week but already there are problems. The White House wanted the speech, to a joint session of Congress, to be scheduled next Wednesday but this clashed with a key Republican 2012 debate. It has since been agreed to hold the speech a day later.
Apart from the row over scheduling the debate, and Obama's perceived climb-down to reschedule, which have further undermined the President's authority, there is more.
Moving the speech a day later avoids the clash with a key date in the race for the Republican nomination but results in the speech being scheduled slap bang opposite the first game in the American Football season. A game up to 30 million Americans are expected to watch. It is hard to imagine a worse time to schedule a speech of such importance.
These are basic media management skills which seem lacking from the White House. America hopes Obama has a plan to create jobs but, whatever his message, vast numbers of the country will not be listening.