Wednesday, 31 August 2011

Football has taken over the world

Have you noticed how the 'sports news' reports on TV and radio are increasingly nothing more than summaries of what is going on in football? This morning was a classic example. Sky News filled their 5 minutes of sport with a run-down of speculation of who might (or might not) be leaving which Premier League football club, with a quick mention that Jessica Ennis 'only' won a Silver medal at the world athletics championships.

No mention of the tennis in New York - despite having one of their regular morning team based there for two weeks - or the latest cricket action and no mention of a British cyclist leading the Tour of Spain.

Perhaps, as Chris Froome rides for the Sky Pro Cycling Team and I was already watching Sky News, they didn't think I needed to be persuaded of the brands attributes? Or maybe football really has taken over the world.

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