Wednesday 3 July 2013

Communicator of the Week: Andy Murray

I've made Andy Murray my Communicator of the Week - see the PR Moment website here.

In my view the way he has professionalised his communication is nearly as impressive as the way he has raised his game to become the second best tennis player in the world. Both take an awful lot of effort, time and energy but he is now seeing the rewards in results as well as new commercial opportunities.

Let's hope his success continues at Wimbledon this week.

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