In the wake of President Obama's State of the Union address, where he attempted to rise above the entrenched differences between the Democrat and Republican sides of American politics, the Republicans have reacted.
President Obama has always caught the eye - and the ear - with his soaring rhetoric and style of public speaking. Last night's State of the Union - at prime time for much of the US - was essentially a pitch to the American nation that he deserves a second term. He took on directly many of the issues that have been raised by his Republican challengers but the Republicans themselves reacted quickly.
Below is the video released within minutes of Obama finishing which focuses on Obama's rhetoric and uses it against him. It is a startlingly simple concept for a modern campaign video which, the Republican's hope, will nudge voters to start looking more closely at President Obama's record beyond his well delivered set piece speeches.