The fundamental point being the Sunday Times are clearly planning to paint me as someone who was suggesting a secret route to buy influence in British politics. What I was actually suggesting was the complete opposite; to get away from meetings to influence ministers replacing this with a transparent approach to generate new ideas.
The Daily Telegraph have covered the allegations today which, unfortunately, read as if I were in some way looking to facilitate money being given to the Conservative Party. I wasn't and never have. Furthermore, from the way the Sunday Times were challenging me via Twitter yesterday some may try and suggest I was offering my professional time to do this. Once again I was not.
As I wrote yesterday, during the meeting I was perplexed as to what 'Global Zenith' (the Sunday Times) were suggesting, basically cash for access, which is why I advised a transparent approach to fund new policy generation.
For complete transparency I am today publishing the documents (including original typos) I provided to 'Global Zenith' after our meeting which is rather ironic when they had made clear they wanted complete anonymity in their commercial activities.
This is a proposal for the work I was offering to conduct for them. Nothing more, nothing less. It makes this post very long, but I thought it very important to be clear as to what services I was suggesting they pay me for, before others start insinuating I may have been looking for payment for something else.
The following document was completed on February 14 and emailed to 'Hayley Harris' who is actually Heidi Blake of the Sunday Times:
Global Zenith Issues Management Campaign - Proposal
Following on from our meeting last week, I would like to provide you with a brief summary of issues management and crisis planning actions I believe your firm should be taking, how I plan to do this for you; and the estimated costs for undertaking this work.
Please find below a list of the proposed work to be done and, in brackets, the expected timeframe for completing this work:
· Review of media landscape (immediately);
· Issues and crisis preparedness plan (March/April 2012);
· Issues and crisis training (if deemed necessary, April 2012);
· Crisis support (ongoing or as required from March 2012).
All work would be subject to contract and a non disclosure agreement signed to protect your anonymity.
In-depth Media Review
A review of this kind wasn’t included in my initial document. However, after meeting with you both, I feel this will be a very useful document to assist your public affairs engagement. The review will include a thorough look at the media landscape as well as those media identified as important to Global Zenith. It will highlight recent trends and include an analysis of future opportunities and threats to your commercial activities.
This review will look at both traditional and social media – blogs, Twitter, Google+, Facebook for example – and will readily assist your preparedness in proactively engaging in the UK. It will include desk research, analysis of trends and sentiment as well as qualitative research through interviews with a selection of journalists. Your anonymity would be guaranteed through this process.
I would recommend undertaking this review immediately so I may deliver the results to you before your engagement begins in earnest. Cost: £12,000
Issues and crisis preparedness plan
This was outlined in my original document supplied at our meeting on February 8. The simplest and most productive way of building this plan would be for a series of one-to-one interviews with your team to be arranged at your convienence. These could be conducted either when the team is in London or elsewhere in Europe. I would usually recommend a one session workshop for your entire team but recognise that this may not be possible.
I would also need access, in advance of the interviews/workshop, to any non-commercial documents which help to illustrate your internal and external communication processes.
The plan will be the ultimate guide for dealing with any future issue or crisis in the UK.
Depending on the availability of Global Zenith staff, I would recommend this work is undertaken in March/April with a final plan delivered as soon as possible once the research has been completed.
Estimated cost: £25,000 plus costs
Issues and Crisis Training/Workshops
This training was also outlined in my original document. Taking into account Global Zenith’s relatively small management team, we could provide workshops either for the entire team or solely for John Brewster and Hayley Harris, who appear will be the public facing team for Global Zenith.
Cost: £2,500 plus costs
Crisis Communication Support
In addition to extensive research, evaluation and planning, I offer on-going or on-call support to clients so they can deal with issues or an erupting crisis quickly and efficiently. This relationship can be on a retained or as required basis. Due to the nature of Global Zenith’s business, I would suggest the work outlined above will be sufficient to make a retainer unnecessary and therefore would suggest an on-call relationship.
Cost: £1,500 per day crisis rate to include 24 hour support for as long as necessary, plus costs