Mis-Communicator of the Week: Zara Phillips

Preparation for media interviews is essential, as is being ready for the classic "one last question" which can often be where interviewees trip up after allowing themselves to relax too early.

I don't know which of these is to blame for this week's award winner but a significant amount of blame should also be shared with the PR team who didn't do their job properly.

For the full rundown as to why Zara Phillips is my Mis-Communicator of the Week see PR Moment.